If you start as a (corporate) startup it can be really hard to find the right focus: who is your customer and which problems are you going to solve?
The Scanvas is a tool to guide you in this process. It will trigger you to take the right steps. Starting with a broad customer segment and ending up with a specified Early adopter with validated problems to solve.
It will help you to:
- Know where to get started with validation
- Understand your customers’ problems
- Document your assumptions and learnings
- Guide you if you’re on the right path