About us

We believe the greatest challenges can be solved through moonshots.

Moonshots help us to unite the people, technology, and resources to solve society’s most urgent challenges through leadership, collaboration and entrepreneurship. Moonshots require complex partnerships with complementary skills to innovate and scale impact.


Core Values

Dream big, start small

Make it happen together

Enjoy the journey

Our promises

Never a safe bet

Always a safe place

All entrepreneurs, no consultants


Since 2013

Our journey
so far.


Aimforthemoon was founded by Niek Karsmakers and Jesse van der Meulen early 2013. At that time, looking at entrepreneurship and corporate innovation, they experienced that so often, resources, energy and talent were wasted by doing things inefficiently.


Aimforthemoon has grown into a corporate-startup studio working with 200+ corporate partners and 500+ passionate and entrepreneurial pioneers who know that to create is to collaborate.


In 2019 we teamed up with Giantleapers.com to increase impact with the co-creation processes to envision and co-create new realities for organizations and entire supply-chains.


In 2020 we launched United Impact. Each year we define an agenda based on pressing social issues we aim to solve with our community of corporate partners and entrepreneurial pioneers.


Our joint ambition is to grow a global organisation that takes the lead in solving the world’s greatest challenges by uniting powerful organizations, entrepreneurs and capital in realising moonshots.

Our Moonshot

In 2030 we have launched 1.000 moonshots globally.

Our manifest


We are looking for talent! Always.